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Vehicles in stock

Latest new & used cars in stock.

Representative example - APR 13.8%

Personal Contract Purchase
Price £9,495
Customer Deposit £2,373.75
Total Credit £7,121.25
34 Monthly Payments £130.12
Optional Final Payment £4,995.00
Cost of Credit £2,307.83
Annual Mileage 10,000
Excess Mileage 3.00p per mile
Total Amount Payable £11,803.61
Fixed Rate Of Interest 13.72%

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Welcome to Duff Morgan

Exceeding expectations since 1909.

Duff Morgan has a proud history of innovation, resilience, and customer focus. Founded by Colonel Granville Duff, John Delmar Morgan, and Commander Oliver Locker-Lampson, the business has grown from its beginnings in London and Norwich to become a trusted name in motoring for over a century.


From day one, Duff Morgan has been at the forefront of progress. During World War I, the company was commissioned by Winston Churchill to create armoured war vehicles, while also designing cars for the people of Norfolk. Innovation has always been in our DNA.


After the wars, Duff Morgan focused entirely on Norwich, introducing drivers to some of the most iconic marques in motoring history. From the Ford Model T to Standard-Triumph, Peugeot, and Opel, we’ve proudly brought world-class cars to our community.


In 2014, we expanded by acquiring Castlegate SEAT and, in 2019, welcomed the dynamic CUPRA brand. Today, Duff Morgan is a proud partner of the Volkswagen Group, representing both SEAT and CUPRA in Norwich.

Black and white historic photo of the Duff Morgan & Vermont garage with an old car parked outside.

Driven by the future

Our showroom is home to the latest SEAT and CUPRA models, from the sleek Ibiza to the groundbreaking CUPRA Born and the upcoming CUPRA Raval. With more exciting launches on the horizon, Duff Morgan is ready to keep exceeding expectations for the next generation of drivers.

Reserve online today

Browse, choose, and secure your next SEAT or CUPRA with ease — all from the comfort of your own home.

Approved manufacturer

As an official SEAT and CUPRA retailer, every vehicle we sell meets the highest standards of quality and performance.

Since 1909

Over a century of trust, innovation, and exceeding expectations. Our legacy is your peace of mind.

Aftercare You Can Rely On

From servicing to genuine parts, our expert team keeps your car running at its best long after you drive away.

Jupiter Road, Mile Cross Lane, Norwich, Norfolk, NR6 6SU England

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Duff Morgan & Vermont Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Duff Morgan & Vermont Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

© 2026 Duff Morgan Automotive Ecommerce website designed by Bluesky Interactive. Registered Address: Duff Morgan & Vermont Limited, 34-38 Whiffler Road, Norwich, NR3 2AZ. Company No: 961479. VAT No: 104664586. FCA No: 419680.