In 1909, three gentlemen: Colonel Granville Duff, John Delmar Morgan and his brother-in-law, Commander Oliver Locker-Lampson established a company known as Duff Morgan & Vermont. The name remains to this day, although the company trades under the abbreviated ‘Duff Morgan’.

The company had premises in London’s Piccadilly and Norwich. During World War I, Winston Churchill commissioned Duff Morgan to create armoured war vehicles for the Admiralty. These were drafted and manufactured in Piccadilly. At the same time, the company was designing and building cars for the civilian population of Norfolk.

After the end of World War I, Duff Morgan ceased trading in London and focused instead on serving customers purely in Norwich. Between the wars, the company marketed and sold a wide variety of vehicles that included Ford’s first mass-produced car, the Model T, as well as marques such as Peugeot and Opel. Following the end of World War II, the company was Standard-Triumph’s sole distributor in Norwich and most of the county.

In 2014 Duff Morgan obtained what was formerly 'Castlegate SEAT' on Jupiter Road Norwich and introduced the new and exciting brand, 'CUPRA' in 2019. Duff Morgan is again moving with times and is extremely proud to now be partnering with the Volkswagen Group by representing both SEAT and CUPRA in Norwich.

Duff Morgan is home to the SEAT Ibiza, Leon, Leon Estate, Arona, and Ateca, CUPRA Leon, CUPRA Leon Estate, CUPRA Ateca, CUPRA Formentor, CUPRA Born, CUPRA Tavascan and the all New CUPRA Terramar. But watch this space for more new and ground breaking models soon.