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About Duff Morgan SEAT

We are one of the pioneers within the motor industry, Our Company Duff Morgan & Vermont was established on the 13th March 1909 by: Colonel Granville Duff M.C., Mr John Delmar Morgan and, his brother in law, Commander Oliver Locker-Lampson C.M.G., D.S.O. and has had a long standing association with the motor industry in excess of 103 years.

Prior to the selling and servicing of vehicles, Duff Morgan's history began with the designing and manufacture of World War 1 armoured cars under the instruction Sir Winston Churchill. Followed a few years later by the bespoke coach building of vehicles.

Duff Morgan is home to The SEAT Ibiza, Leon, Leon Estate, Arona, Ateca, Tarraco.

We have progressed dramatically since 1909, however our companies ethos of being "Committed to Exceeding expectations" is still very much at the heart of what we do and why we do it.

Our staff are approachable, eager and enthusiastic to maintain the highest standards of customer care, not only upholding at all times a professional and relaxed customer experience, but also a welcoming environment that is instantly felt as soon as you visit either of our newly refurbished dealership on Jupiter Road, Norwich.