About Us - Exceeding Expectations since 1909

In 1909, three gentlemen: Colonel Granville Duff, John Delmar Morgan and his brother-in-law, Commander Oliver Locker-Lampson established a company known as Duff Morgan & Vermont. The name remains to this day, although the company trades under the abbreviated ‘Duff Morgan’.

The company had premises in London’s Piccadilly and Norwich. During World War I, Winston Churchill commissioned Duff Morgan to create armoured war vehicles for the Admiralty. These were drafted and manufactured in Piccadilly. At the same time, the company was designing and building cars for the civilian population of Norfolk.

After the end of World War I, Duff Morgan ceased trading in London and focused instead on serving customers purely in Norwich. Between the wars, the company marketed and sold a wide variety of vehicles that included Ford’s first mass-produced car, the Model T, as well as marques such as Peugeot and Opel. Following the end of World War II, the company was Standard-Triumph’s sole distributor in Norwich and most of the county.

In 2014 Duff Morgan obtained what was formerly 'Castlegate SEAT' on Jupiter Road Norwich and introduced the new and exciting brand, 'CUPRA' in 2019. Duff Morgan is again moving with times and is extremely proud to now be partnering with the Volkswagen Group by representing both SEAT and CUPRA in Norwich.

Duff Morgan is home to the SEAT Ibiza, Leon, Leon Estate, Arona, and Ateca, CUPRA Leon, CUPRA Leon Estate, CUPRA Ateca, CUPRA Formentor, CUPRA Born, CUPRA Tavascan and the all New CUPRA Terramar. But watch this space for more new and ground breaking models soon.

Company Info

34-38 Whiffler Road, Norwich, United Kingdom, NR32AZ

Reg Office: Duff Morgan & Vermont LTD, Whiffler Road, Norwich, Norfolk,

Reg. Company Number: 961479

VAT Reg. No. 104664586

FCA NO. 419680

Duff Morgan & Vermont Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Duff Morgan & Vermont Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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About Us - Exceeding Expectations since 1909