Duff Morgan Cupra became the group’s latest franchise in 2019 as one of the countries first adopters of the Cupra brand. This partnership with the Spanish manufacturer built upon our long-standing relationship with SEAT, which sees us supply new and used vehicles as well as aftersales care to motorists.

The Duff Morgan Cupra franchise sees us continue to expand and serve more of Norfolk’s motorists from our sites on Jupiter Road, Norwich. From these modern showrooms we deliver Cupra's latest-generation cars alongside a quality selection of Approved Used models at affordable prices. We also complete a wide range of aftersales tasks from these locations to help Cupra’s buyers enjoy rewarding and reliable motoring from their purchase.

At our Cupra site we strive to uphold the Duff Morgan philosophy: committed to exceeding expectations. This approach has helped us to become one of the region’s leading names for automotive sales and servicing, with a loyal following of both private and business motorists.